Social Media Associate 

Job Details

Responsibilities: 

Content Creation and Management:
• Develop, curate, and manage all published content (images, video, written) across various social media platforms.
• Maintain a consistent voice and brand tone adapted to each specific social media channel.
Social Media Strategy:
• Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
• Collaborate with marketing, sales, and product development teams to align social media campaigns with business goals.
Engagement and Community Management:
• Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales.
• Engage in social media presence creation on new and emerging social media platforms.
Analytics and Reporting:
• Measure the success of every social media campaign, analyze the effectiveness of campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
• Report insights gained from social media monitoring to the Marketing team and company management, informing them of shifts in the social landscape.
Advertising:
 • Design, create, and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels.
• Manage efforts in building online reviews and reputation, and monitor online reviews and respond to each review timely and with respect.
Compliance and Brand Integrity:
• Ensure that all social media posts, replies, and actions are compliant with the social media platform’s guidelines and policies.
• Uphold the company's brand integrity across all social media interactions.
Collaboration and Coordination:
Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
Coordinate with the marketing team to ensure consistency in messaging across various marketing initiatives.

Requirements: 

• Bachelor's degree in marketing, communications, or a related field.
• Demonstrated success in social media marketing, with 3-5 years of experience in a similar role.
• Proficient in social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics.
• Strong understanding of social media algorithms, trends, and best practices.
•Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and influence stakeholders.
• Proven track record in designing and executing successful paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, including budget management • and conversion tracking.

Specific Requirements:
• Not be engaged in post Matric studies or formal employment;
• Not have completed any previous Learnership.
• Be between the ages of 18 and 30 years;
• Have effective communication skills in the written & verbal English language;
• Possess basic computer skills mainly MS Excel & MS Outlook
• Only South African candidates by birth will be considered

Location - Cape Town | Remote
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